Enquirer Consulting Group

Reachable Buyer Map

Prepared for Josh Chen, Niraxx · August 2026
Here is the map, as promised. Niraxx is building a component: a light module designed to live inside other companies' products. That gives you two markets that behave nothing alike, and both are mapped here for where the product lands, not for today. The partner brands that would embed the module are a short list with no public register, reached one relationship at a time. The practitioner market that already buys light therapy is the opposite: large, enumerable by name, and spending its own money. It is also where your own stated ambition points, a platform where providers meet patients. This page covers where each sits, who signs, and roughly how many there are. It maps the market around you rather than assessing your business, and there is nothing to buy at the end of it.
Embedding partners: apparel, wearables, recovery platforms
The market your own positioning points at: performance apparel brands, wearable and tracker companies, and recovery platforms, among others, that would carry a light module inside their products. High value per deal, and no register anywhere. These companies are identified and worked one at a time.
Who signs: typically product and innovation leadership; the CEO at founder-led brands.
No public register
a named-account motion; the list is built, not bought
Behavioral health and psychiatry
The segment closest to your own work, mapped here on what it already buys. Bright light has been in clinical use for seasonal and circadian care since the 1980s, the equipment is inexpensive and office-based, and the practices range from solo psychiatrists to large community clinics. Light was in this room decades before wearables arrived.
Who signs: the practice owner or medical director; at community clinics, the executive director.
57,000 to 58,000
US psychiatric and mental health organizations registered federally; organizational registrations rather than unique companies
Chiropractic practices
The most established cash-pay buyer of light therapy in the country and the most heavily worked. Single-owner decisions, and equipment vendors already in the building through field reps, supply distributors and the seminar circuit. A crowded room, but a proven one: nobody in it needs convincing that light sells.
Who signs: the owner-chiropractor; at multi-site groups, the clinic director.
60,000 to 61,000
US chiropractic organizations in the federal provider registry; organizational registrations rather than unique companies
Physical therapy and outpatient rehabilitation
Nearly the size of the chiropractic market by registry count, and structurally more varied. Light therapy arrives here as an adjunct to movement-based care, and the segment rewards knowing who owns the decision: the corporate-owned chains buy through central supply functions, while the partnership and franchise networks leave the call with the local owner.
Who signs: the clinic owner or director of rehabilitation; at the corporate chains, supply chain and procurement, with clinical operations as the internal sponsor.
Roughly 59,000
organizational registrations under physical therapy and rehab specialties; independent clinic counts run nearer 38,000 to 51,000
Sports medicine and athletic performance
Small by registry count and outsized in influence. Team and university programs adopt recovery equipment on performance grounds, the people who choose it are named training staff, and every other segment on this page watches what they adopt. The professional and collegiate layer appears in no public register and is reached by name.
Who signs: the head athletic trainer or director of sports medicine specifies and champions the purchase; at universities, the athletic business office executes it.
Roughly 2,500
US organizations registered under a sports medicine specialty, counted conservatively; the team and university layer is additional and uncounted
Integrative and wellness practices
Acupuncture, naturopathic and integrative medicine practices, plus the massage and bodywork layer. Open to light as a modality and already used to charging cash for services insurance will not cover. The boutique recovery-studio market sits alongside this segment and registers nowhere, which keeps it underworked by everyone.
Who signs: the practice owner; the studio or spa director on the wellness side.
16,000 to 17,000
licensed integrative and bodywork organizations in the federal registry; recovery studios and med spas are additional
Senior living and skilled nursing
The emerging segment rather than the proven one. Operators are pressed constantly on resident comfort and sleep, and the buildings buy centrally. The documented interest so far is in room and building lighting; a garment format is untested in these settings, which is part of what makes the segment early rather than proven.
Who signs: at independent communities, the administrator or executive director; at multi-site operators, corporate procurement, usually against a group purchasing contract, with the regional clinical lead as the internal sponsor.
61,000 to 62,000
organizational registrations across skilled nursing and assisted living; counted facility universes run nearer 45,000 to 56,000

Where the openings are

1
Two markets, two motions. The partner list is short, named and slow. The practitioner market is wide, enumerable and fast. They do not compete for the same effort, and they feed each other: traction with practitioners is one of the strongest things a partner brand can be shown, because it proves demand for light in exactly the products they would build.
2
The buying decision will sit with an owner, not a payer. Light therapy in these segments is overwhelmingly bought cash-pay rather than reimbursed. The sale does not wait on an insurance decision, and the person who signs is the person you would write to. That is rare in health care, and it is what makes this market workable by direct outreach.
3
The incumbents arrive through reps and relationships. Established equipment vendors work these segments through field reps, distributors and the seminar circuit. Chiropractic is worked hard; the rest are worked unevenly. What none of them do is work the register itself, systematically, by name and on a schedule. The list is public. It is rarely used that way.
4
The uncounted layers stay open longest. Recovery studios and the partner brands themselves appear in no register, which is why they stay underworked. Team athletics is unregistered too, but heavily worked through the trainer associations, so it is competitive rather than open. Reaching the open ones is machinery rather than research: a watch on the market, names gathered one at a time, on a schedule.
Built from public federal registry data enumerating US healthcare provider organizations, current to the July 2026 file, active registrations only. Counts are organizational registrations with a US practice address, classified by their primary listed specialty, and banded deliberately. Registrations map imperfectly to physical sites and companies, registration implies neither licensure nor quality, and where independent industry counts run lower the gap is shown in the segment itself. Partner brands, team athletics and recovery studios are covered by no public register and are described rather than counted.
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